When it comes to the Long-term traffic potential for the content marketing, marketing strategies and SEO will usually offer the big return on your investment. They are naturally lending themselves to compounding return of over the time and virtually no risk, as long as you execute them currently. There is only one major disadvantage on these strategies, that they take a long time to start and setup return the positive ROI.
1. Guest Post
The Guest Post serves you the multiple functions, but there are two which make them a selling point for those the fast gains. The Guest Post will connect you with the authorities who already established the audience. It takes TechCrunch as an example – its readership is in there, so your brand can feature there, you can lean on that visibility.
The second selling point is the possibility for the direct traffic, as long as your content is valuable and attractive, then you will wind up with the strong flow of user to your website. The Guest Post will help you in both the SEO and content marketing, so because of that, it is my favorite on this list.
2. Build your Social Media Audience
You can also upload your content to start attracting an audience naturally or ads to funnel the traffic directly, but more importantly, you can actually connect with the people.
When you engage with the social users, by liking or sharing their posts or just by connecting them in a conversation, then you introduce to your brand. It will take some upfront work, but in the matter of the week, you can build the audience of thousands to serve as the platform for even further growth.
3. Leverage Influencers
If you remember what I said about the high-profile publisher being a shortcut to the wider audience. The influence basically works in the same way, except you will engage with the individual rather than hosting your client on the external site. You can find the influencers in your industry by crawling the social media world or finding one through the search.
4. Use Paid Ads
The paid advertising is my least favorite strategy is listed here, but it is the important point to be mention. You will pay the upfront for a guaranteed stream of the inbound traffic to your site which may be valuable, but the once you withdraw that budget the ads will turn off and your streams becomes defunct.
It compares that to the something like influences leveraging, which gives you the new relationship to draw upon in the industry or the social marketing where the audience sticks around forever.
5. Run contests and promotion
The contests and promotion are something like paid advertising in the sense which you will have to make an upfront investment, usually in the hot consumer product, a gift card or something similarly valuable. If you ask your user to connect in some behavior to entered into the contest.